Who We Are

Africa Tourism Partners (ATP) is a Pan-African tourism development and strategic destination marketing advisory firm specializing in strategy formulation, master planning and strategic marketing development in the travel, tourism, hospitality, aviation and golf sub-industries. The firm leverages the expertise it has established, global strategic partners and global networks to execute impactful and uniquely designed programs with measurable outcomes.

Based in Johannesburg, South Africa, ATP has country offices and key partners in Angola, Botswana, China, Ghana, Côte d’Ivoire, Nigeria, Rwanda, Singapore, Scotland, Tanzania, USA and Zimbabwe. With demonstrated expertise of experienced partners, representatives, global partners and networks, we execute uniquely designed and impactful programs for our clients.

Our Vision

To work with our global partners to facilitate value-partnerships within Africa’s tourism sector to enhance the impact of tourism in African economies.

Our Mission

We continually strive to accelerate collaboration, innovation, and Thought Leadership for sustained growth in intra-Africa travel and tourism development across Africa.

Strategic Partners