Associate Membership Registration

What is associate membership
The associate Membership Programme is uniquely designed and positioned to offer professional and expert support to small and medium enterprises, as well as start-ups in travel, tourism and hospitality industry.

Who should join?
Our AM programme is restricted to Small and Medium tourism, travel and hospitality enterprises as well as destinations, facilities, service providers and related organisations with not more than 20 staff, as well as non-profit organisations, social enterprises and students.

Why join?

  • Market Access Digital & Social Media Marketing, Traditional Tourism Marketing
  • Brand Management & Brand Communications
  • Capacity building, skills development, coaching and mentorship
  • Product Development and Destination Marketing
  • Research & Knowledge Management
  • Digital transformation and innovation
  • Career Guidance & Development for start-up and youth

Free and “Pay & Play”

Free Benefits

  • Benefit from free online listing and profiling on membership platform
  • Annual Tourism marketing & networking workshop
  • Profiling in members in e-newsletter and social media platforms

Student Outreach Program

  • Career Guidance
  • Mentorship and internship facilitation
  • Africa Youth in Tourism Innovation Summit
  • Africa Youth in Tourism Challenge


“Pay & Play” Service Offering
Members pay for client specific customised services at discounted rates based on needs, requirements and scope of work. These include but not limited to:

  • Business Advisory
  • Feasibility Studies
  • Investment Facilitation
  • Brand Management and Communications
  • Website development, digital & social marketing
  • Annual MICE AND OTHER Masterclasses
  • Market Access including targeted travel fairs, roadshows and public relations
  • Bespoke & individual Business Solutions
  • Coaching and leadership development

What is the cost?

Joining Fees(Once Off) Date 2020 Amount
Joining fees
1 January - 31 July
Free of charge
Students & Start-ups
1 August - 31 December
USD 25.00
Small Enterprises with below 30 Staff
1 August - 31 December
USD 75.00
Medium Enterprises with more than 30 Staff
1 August - 31 December
USD 150
Annual Membership Fees (Pro-Rata) Date 2020 Amount
Student & Start-ups
1 January - 31 December
USD 50.00
Small Enterprises with below 30 Staff
1 January – 31 December
USD 200.00
Medium Enterprises with more than 30 Staff
1 January – 31 December
USD 250.00
"Pay & Play" Offering