Associate Programme Registration
What is the ATP Associate Programme ?
The associate Membership Programme is uniquely designed and positioned to offer professional and expert support to small and medium enterprises, as well as start-ups in the travel, tourism and hospitality industry.
Who should join?
Our AM programme is restricted to Small and Medium tourism, travel and hospitality enterprises as well as destinations, facilities, service providers and related organizations with not more than 20 staff, as well as non-profit organizations, social enterprises and students.
Why join?
Gain access to the following:
- Market Access to Digital & Social Media Marketing
- Access Traditional Tourism Marketing
- Brand Management & Brand Communications
- Capacity building, Skills Development, Coaching & Mentorship
- Product Development & Destination Marketing
- Research & Knowledge Management
- Digital transformation & Innovation
- Career Guidance & Development For Start-Up & Youth
1. Training Skills Development And Capacity Building Benefits
| SERVICES & BENEFITS | PLATINUM | GOLD | SILVER | BRONZE | STUDENTS |
|---|---|---|---|---|---|
|
FREE OF CHARGE 1. TRAINING, SKILLS DEVELOPMENT AND CAPACITY BUILDING BENEFITS |
|||||
|
Basic Brand Creation, Graphic
Design, Online Braand Management,
Digital and Social Media training. |
1 per Quarter 4
staff members |
1 per Quarter 3 staff
Members |
1 per Quarter
for 2 staff members |
1 per Quarter
for 1 staff Member |
1 per half-year |
|
Online Customer Management &
Post Scheduling Training |
1 per Quarter 4
staff members |
1 per Quarter 3 staff
Members |
1 per Quarter
for 2 staff members |
1 per Quarter
for 2 staff members |
1 per half-year |
|
Business Development Skills |
1 per Quarter for a
Team of 3 |
1 per Quarter for
a team of 3 |
1 per Quarter
for a team of 2 |
1 per Quarter
for a team of 2 |
1 per half-year |
|
Tourism Marketing & Sales Training |
1 per Quarter for
a team of 3 |
1 per Quarter for
a team of 3 |
1 per Quarter
for a team of 2 |
1 per Quarter
for a team of 2 |
1 per half-year |
|
Leadership Coaching |
4 per annum |
2 per annum |
1 per annum |
|
|
|
Financial Literacy |
4 per annum |
2 per annum |
1 per annum |
1 per annum |
1 per annum |
|
Annual Africa MICE & Business
Tourism Masterclass |
20% Discount |
15% Discount |
10% Discount |
5% Discount |
25% Discount |
2. FREE SOCIAL AND DIGITAL MARKETING BENEFITS AND SERVICES
| SERVICES & BENEFITS | PLATINUM | GOLD | SILVER | BRONZE | STUDENTS |
|---|---|---|---|---|---|
|
2. FREE OF CHARGE FREE SOCIAL AND DIGITAL MARKETING BENEFITS AND SERVICES |
|||||
|
Twitter |
4 per month |
3 per month |
2 per month |
1 per month |
N/A |
|
Linkedin |
4 per month |
1 Post per fortnight |
1 Post per fortnight |
1 Post per fortnight |
N/A |
|
Facebook |
4 per month |
1 Post per fortnight |
1 Post per fortnight |
1 Post per fortnight |
N/A |
|
Blogging |
12 per annum |
6 per annum |
4 per annum |
2 per annum |
N/A |
|
Youtube posting |
6 per annum |
4 per annum |
2 per annum |
1 per annum |
N/A |
|
ATP Newsletter Ad – Exposure 5000
African, Global Industry & UNWTO
Professionals and Practitioners |
4 per annum |
3 per annum |
2 per annum |
1 per annum |
N/A |
|
Exhibition Desk & Speed MMarketing
@ Annual Africa Tourism Leadership
Forum (ATLF) & Awards |
25% Discount |
15% Discount |
10% Discount |
5% Discount |
N/A |
|
ATP Website Listing |
Free |
Free |
Free |
Free |
Free |
|
Exhibition Desk & Speed MMarketing
@ Africa MICE& Business Tourism
Masterclass |
25% Discount |
15% Discount |
10% Discount |
5% Discount |
N/A |
|
Free participation ATLF, Awards and
Africa Youth in Tourism Innovation
Summit. |
Free |
Free |
Free |
Free |
Free |
3. DISCOUNTED FEES PAYING SERVICES
| SERVICE | BRAND IDENTITY BUILD-UP | EVENT ADVERTISING | MARKETING MATERIALS’ CREATION | SOCIAL MEDIA MANAGEMENT | E-NEWSLETTER PRODUCTION & DISTRIBUTION |
|---|---|---|---|---|---|
|
3.1 BRANDING AND DESIGN SERVICE |
|||||
|
JOB DESCRIPTION |
Creation of full
Company identity,
Creating a brand
from scratch. |
Creating Marketing
Material for
Upcoming events |
Material used for
Campaigns and sales. |
Content creation
for social media
Platforms |
N/A |
|
TASK |
Logo creation,
Business Card,
Letterhead, Email
Signature, Social
Media Cover
Presentation |
Event Flyers,
Count downs,
Speaker profiles,
Social media
Banners, programs
and registration
Forms |
Flyer, brochure,
Company profile,
Outdoor designs
(Banners tear drops,
Gazebos, Destination
Guides) Email
Marketing temp |
Cover creations.
Post templates,
Post Designs
Posting 3 Times a
Week. Page
Automated
Responses |
N/A |
|
TIME LINE |
3 Weeks |
5 Days |
3 Weeks |
9 Working days |
|
|
FULL COST |
$397 |
$117 |
$297 |
A maximum of 4
Pages- $177 |
N/A |
|
3.2 TOURISM AND HOSPITALITY STRATEGY & ADVISORY SERVICES |
|||||
|
1. Tourism Marketing & Sales • Brand Management • Brand & Crisis Communications • Website Development • Online, Digital & Social Marketing |
30 % Discount on
Quotation |
20 % Discount on
Quotation |
15% Discount on
Quotation |
10% Discount on
Quotation |
N/A |
|
2. Market Access Development • Travel fairs & roadshows Support • Market activation • Business Solutions • Coaching and leadership Development |
20 % Discount on
Quotation |
15 % Discount on
Quotation |
10% Discount on
Quotation |
5% Discount on
Quotation |
N/A |
|
3. Research • Feasibility Studies • Market Study • Economic Impact Study |
25% Discount on
Quotation |
20 % Discount on
Quotation |
15% Discount on
Quotation |
10% Discount on
Quotation |
N/A |
|
4. Tourism Investments • Investment Facilitation • Transaction Advisory • Investment Promotion |
30% Discount on
Quotation |
25 % Discount on
Quotation |
15% Discount on
Quotation |
10% Discount on
Quotation |
N/A |
4. MEMBERSHIP PACKAGES & FEES (EXCLUDING VAT)
| PACKAGE | PERIOD | ACTUAL US$/RAND EQUIVALENT | SPECIAL DISCOUNTED FEES FOR 2021 DUE TO COVID-19 | SAVINGS | DISCOUNT % |
|---|---|---|---|---|---|
|
Student &
Start-Ups |
1 January -
31 December |
$200,00 |
$50,00 |
$150,00 |
66.66% |
|
Bronze
Membership |
1 January -
31 December |
$250,00 |
$100,00 |
$150,00 |
60% |
|
Silver
Membership |
1 January –
31 December |
$300,00 |
$120,00 |
$180,00 |
60% |
|
Gold
Membership |
1 January –
31 December |
$350,00 |
$140,00 |
$210,00 |
60% |
|
Platinum
Membership |
1 January –
31 December |
$450,00 |
$180,00 |
$270,00 |
60% |
