Areas of work

Africa Tourism Partners offer unique and cutting-edge services including but not limited to:

  • Destination Marketing Representation

    With 30 years combined experience in destination marketing, travel, tourism, hospitality, strategic marketing, sales, brand management and investment facilitation, Africa Tourism Partners is uniquely positioned to understand and meet the needs of our clients. In addition to our expertise, we have resources and extensive industry network to represent Destination Marketing Organisations in South Africa, USA, Ghana, Kenya, Rwanda, Tanzania and Zimbabwe. Whether it is for a national, provincial, municipal authority, city, specific destination, hotel, guest house or a small enterprise, Africa Tourism Partners will provide solutions to meet your needs. 

    Africa Tourism Partners’ destination marketing services range from the complete set-up of an office, hiring and training of staff, market research, strategic planning, brand management (targeted marketing campaigns, advertising, production of collateral, digital and social media marketing), It also includes representation at exhibitions, hosted-buyer programmes and event project management. As a standard operating procedure, Africa Tourism Partners work with our clients to make sales, marketing and brand communication activities more efficient and cost effective. 

  • Sales and Marketing Representation

    Africa Tourism Partners designs and provides “bespoke” Sales and Marketing Solutions for organizations looking for efficient, effective and reliable sales and marketing agency. ATP offers ad hoc, a-la-carte and a full range of strategic marketing, sales, key account management and brand management services for our clients. #Africa Tourism Partners provides these services on an ad hoc or long-term basis:

    • Planning and execution of Marketing and Brand Management Strategies & Tactics
    • A-la-carte Sales and marketing for Hotels, Lodges, Guest Houses, national tourism organisations, convention bureaus, tour operator services
    • Representations at exhibitions, conferences and events
    • Multi-channel advertising campaign design and management
    • Representation at tourism shows and exhibitions,
    • Executive coaching and staff training for marketing and sales leadership
    • Facilitation of cooperative marketing negotiations
    • Facilitation of sales missions and calls
    • Facilitation of hosted buyer programmes and familiarization tours
    • Wholesale product and packages negotiations
    • Digital and social media marketing services and training
    • Executive Coaching

    Africa Tourism Partners tailors these services to match clients’ needs, objectives and budget using our unparalleled sales and marketing experience and “demonstrated” market expertise. 

  • Investment Facilitation

    Africa Tourism Partners create meaningful partnerships and value for our clients and investors looking for commercial real estate investment in tourism, travel and hospitality industry.

    ATPs investment facilitation services involve special actions aimed at making it easier for investors to establish and expand their investments in Africa. This focuses on alleviating ground-level obstacles by making all relevant information easily available to investors to enhance investment predictability.

    ATP does this by researching and designing appropriate and/or relevant menu for investment facilitation based on clients needs and experiences.

  • Staging of Signature Business Tourism Events and Exhibitions

    Africa Tourism Partners works with our global partners and our clients to carefully develop innovative concepts and work plans that cater for every single detail of staging a tourism business events for our clients. Our events include Exhibitions, Meetings, Conferences, Destination showcase and Sales kick-offs.

  • Training in Market Readiness, Access and Development

    Africa Tourism Partners have expertise to offer impactful training, skills development and capacity building for private and public sector destination marketing professionals. ATPs areas of focus include, but not limited to market readiness, market access, market development, sales leadership, business development, digital and social media marketing, brand communications, key account management, customer relationship management and leadership development. All training programmes focus on assisting clients to run financially viable and profitable operations. 

  • Strategy Formulation and Project Management

    Africa Tourism Partners has the passion to keep brands alive. Based on our experience, research and creative thinking, we craft strategic paths for brand leadership to provide fresh engagement for valuable returns. Realistically, brand management has only two paths, because brands either thrive or die. This is all because brands have to sustain their heritage and character because everyone’s brand matures and plateaus.

  • Golf Tourism Advisory and Project Management

    Golf is inherently sociable and a great way for business people to make new contacts and lasting connections with colleagues, management and potential business leads, as well as with friends and family. It has a unique ability to bring people of all ages and abilities together.

    Based on Africa Tourism Partners’ golf industry experience, and as part of our Meetings, Conferences, Incentives, Exhibitions and Events (MICE-E) services, we are involved in a number of golf events including the Africa Golf Summit, Africa Golf Festival, and South Africa Golf and Leisure Vacations Coffee table book. 

Our Services

Our Representation Packages

Each of Africa Tourism Partner' clients are unique. ATP therefore offers bespoke services and assign dedicated ATP’s sales executives or key account managers to each client based on needs, requirements and budget.

Africa Tourism Partners also provides an agreed number of sales calls with reports, office space, office address, landline and mobile numbers, monthly newsletter, representation at Annual Travel Fair Indaba, World Travel Market Fairs, three fairs in China, a minimum of two (2) business-to-business exchanges per annum in South Africa, Ghana, Kenya and Tanzania. All ATP’s fees are negotiable.


Africa Tourism Partners representation fees start from as little as $250(US) monthly fees for small enterprises, medium priced fees for ad hoc project management to al-a-carte full time Marketing and Sales Representation. We adapt our prices to clients needs and limited budget. Clients pay for only what they need.

Current projects

Projects in Progress in 2018:

  • Africa MICE Masterclass and Africa MICE Academy with Grant Thornton

  • Tanzania MICE and Business Tourism, Tourism Masterclass

  • Launch - Africa Travel Materclasses & 2019 Calender of Event,
    Protea Fire & ICE, Melrose Johannesburg,

  • Africa Travel & Tourism Marketing Masterclass 28 - 29 November 2018,
    Gaborone, Botswana

  • Buyers and suppliers B2B Workshop 30 November 2018,
    Gaborone, Botswana

Why work with us

Our clients and partners work with us because we share a common purpose and ATP is always considered a partner in their businesses. With our global network of experts and professionals, we are able to work with our clients to generate a healthy Return on Investment (ROI) with a very high level of professionalism. We also always strive to achieve impactful result by delivering world class, value for money, bespoke and efficient services.


Redefining Tourism in Africa