Areas of work

Africa Tourism Partners offer unique and cutting-edge services

With over 50 years combined and extensive network in a number of African countries and the rest of world, ATP is uniquely positioned to understand and meet the needs of all our clients.  Among our areas of work includes but not limited to:

  • Research, Strategy formulation, master planning and project management
  • Destination marketing, strategy formulation and implementation
  • MICE (Meetings, Incentives, Conferences and Exhibitions/Events) strategy development Capacity building, Skills Development and Training in MICE
  • Tourism investment facilitation and promotion
  • Designing, creating and staging of signature business events & exhibitions
  • Market access development and sales representation
  • General tourism advisory services

Strategy Formulation and Project Management

Africa Tourism Partners has the passion to keep brands alive. Based on our experience, research and creative thinking, we craft strategic paths for brand leadership to provide fresh engagement for valuable returns. 

Destination Marketing Representation

In addition to our expertise, we have resources and extensive industry network to represent Destination Marketing Organisations in South Africa, USA, Ghana, Kenya, Rwanda, Tanzania and Zimbabwe. Whether it is for a national, provincial, municipal authority, city, specific destination, hotel, guest house or a small enterprise, Africa Tourism Partners will provide solutions to meet your needs.

Africa Tourism Partners’ destination marketing services range from the complete set-up of an office, hiring and training of staff, market research, strategic planning, brand management (targeted marketing campaigns, advertising, production of collateral, digital and social media marketing), It also includes representation at exhibitions, hosted-buyer programmes and event project management. As a standard operating procedure, Africa Tourism Partners work with our clients to make sales, marketing and brand communication activities more efficient and cost effective.

Investment Facilitation

Africa Tourism Partners create meaningful partnerships and value for our clients and investors looking for commercial real estate investment in tourism, travel and hospitality industry.

ATPs investment facilitation services involve special actions aimed at making it easier for investors to establish and expand their investments in Africa. This focuses on alleviating ground-level obstacles by making all relevant information easily available to investors to enhance investment predictability.

ATP does this by researching and designing appropriate and/or relevant menu for investment facilitation based on clients needs and experiences.

Staging of Signature Business Tourism Events and Exhibitions

Africa Tourism Partners works with our global partners and our clients to carefully develop innovative concepts and work plans that cater for every single detail of staging a tourism business events for our clients. Our events include Exhibitions, Meetings, Conferences, Destination showcase and Sales kick-offs.

Training in Market Readiness, Access and Development
Africa Tourism Partners have expertise to offer impactful training, skills development and capacity building for private and public sector destination marketing professionals. ATPs areas of focus include, but not limited to market readiness, market access, market development, sales leadership, business development, digital and social media marketing, brand communications, key account management, customer relationship management and leadership development. All training programmes focus on assisting clients to run financially viable and profitable operations.

Sales and Market Representation

Africa Tourism Partners designs and provides “bespoke” Sales and Marketing Solutions for organizations looking for efficient, effective and reliable sales and marketing agency. ATP offers ad hoc, a-la-carte and a full range strategic marketing, sales, key account management and brand management services for our clients.

Golf Tourism Advisory and Project Management

Golf is inherently sociable and a great way for business people to make new contacts and lasting connections with colleagues, management and potential business leads, as well as with friends and family. It has a unique ability to bring people of all ages and abilities together.

Based on Africa Tourism Partners’ golf industry experience, and as part of our Meetings, Conferences, Incentives, Exhibitions and Events (MICE-E) services, we are involved in a number of golf events including the Africa Golf Summit, Africa Golf Festival, and South Africa Golf and Leisure Vacations Coffee table book.


Africa Tourism Partners has the passion to keep brands alive. Based on our experience, research and creative thinking, we craft strategic paths for brand leadership to provide fresh engagement for valuable returns. Realistically, brand management has only two paths, because brands either thrive or die. This is all because brands have to sustain their heritage and character because everyone’s brand matures and plateaus.


Africa Tourism Partners representation fees start from as little as $250 (US) per month. We adapt our prices to clients’ needs and limited budget. Clients pay for only what they need.

Why work with us

Our clients and partners work with us because we share a common purpose, and always consider us as partner in their businesses. Also, with our global network of experts and professionals, we are able to work with our clients to generate a healthy Return on Investment (ROI) with a very high level of professionalism. We also always strive to achieve impactful results by delivering world class, value for money, bespoke and efficient services.

Strategic Partners