Areas of work

Africa Tourism Partners offer unique and cutting-edge services

With over 50 years combined experience and extensive network in a number of African countries and the rest of world, ATP is uniquely positioned to understand and meet the needs of all our clients.Ā  Among our areas of work include Ā but not limited to:

  • Research, strategy formulation, master planning and project management
  • Destination marketing, strategy formulation and implementation
  • MICE (Meetings, Incentives, Conferences and Exhibitions / Events) strategy development capacity building, skills development and training in MICE
  • Tourism investment facilitation and promotion
  • Designing, creating and staging of signature business events & exhibitions
  • Market access development and sales representation
  • General tourism advisory services

Strategy Formulation and Project Management

Africa Tourism Partners has the passion to keep brands alive. Based on our experience, research and creative thinking, we craft strategic paths for brand leadership, while providing fresh engagement for valuable returns.Ā 

Destination Marketing Representation

In addition to our expertise, we have resources and extensive industry networks to represent Destination Marketing organizations in South Africa, USA, Ghana, Kenya, Rwanda, Tanzania and Zimbabwe. Whether it is for a national, provincial, municipal authority, city, specific destination, hotel, guest house or a small enterprise, Africa Tourism Partners will provide solutions that will capture the attention of your ideal clients.

Africa Tourism Partnersā€™ destination marketing services range from:

  • The complete set-up of an office
  • Hiring and training of staff
  • Market research, strategic planning, brand management (targeted marketing campaigns, advertising).
  • Production of collateral (digital and social media marketing), It also includes representation at exhibitions, hosted-buyer programmes and event project management.

As a standard operating procedure, Africa Tourism Partners work with our clients to make sales, marketing and brand communication activities more efficient and cost effective.

Investment Facilitation

Africa Tourism Partners create meaningful partnerships, value for our clients and investors looking for commercial real estate investment in the tourism, travel and hospitality industry.

ATPs investment facilitation services involve special actions aimed at making it easier for investors to establish and expand their investments in Africa. This focuses on alleviating ground-level obstacles by making all relevant information easily available to investors to enhance investment predictability.

ATP does this by researching and designing appropriate and relevant menu for investment facilitation based on clientsā€™ needs and experiences.

Staging of Signature Business Tourism Events and Exhibitions

Ā Africa Tourism Partners work with global partners and our clients to carefully develop innovative concepts and work plans that cater for every single detail of staging successful tourism business events. Our events include exhibitions, meetings, conferences, destination showcase and sales kick-offs.

Training in Market Readiness, Access and Development

Africa Tourism Partners have expertise to offer impactful training, skills development and capacity building for private and public sector destination marketing professionals. ATPs areas of focus include, but not limited to:

  • Market readiness, market access & market development.
  • Sales leadership.
  • Business development.
  • Digital and social media marketing & brand communications.
  • Key account management
  • Customer relationship management and leadership development.

All training programmes focus on assisting clients to run financially viable and profitable operations.

Sales and Market Representation

Africa Tourism Partners designs and provides ā€œbespokeā€ Sales and Marketing Solutions for organizations looking for efficient, effective and reliable sales and marketing agencies. ATP offers ad hoc, a-la-carte and a full range strategic marketing, sales, key account management and brand management services for our clients.

Golf Tourism Advisory and Project Management

Golf is inherently sociable and a great way for business people to make new contacts and lasting connections with colleagues, management and potential business leads, as well as with friends and family. It has a unique ability to bring people of all ages and abilities together.

Based on Africa Tourism Partnersā€™ golf industry experience, golf has been an effective way of connecting people. This activity is part of our Meetings, Conferences, Incentives, Exhibitions and Events (MICE-E) services; we have also been involved in a number of golf events including the Africa Golf Summit, Africa Golf Festival, South Africa Golf and Leisure Vacations Coffee table book.


Africa Tourism Partners has the passion to keep brands alive. Based on our experience, research and creative thinking, we craft strategic paths for brand to become market leaders and provide fresh engagement for valuable returns. Once we are done with positioning a brand, they are bound to grow their following and experience brand loyalty from their ideal clients.


Africa Tourism Partners representation fees start from as little as $250 (US) per month. We provide tailor made packages that will ensure success for our clients.

Why work with us

Our clients and partners work with us because we share a common purpose which is to see their brands thrive and experience great success. Our global network of experts and professionals, are able to work with our clients to generate a healthy Return on Investment (ROI) with a very high level of professionalism. We also always strive to achieve impactful results by delivering world class, value for money, bespoke and efficient services.

Strategic Partners