Associate Membership Registration

What is associate membership

The associate Membership Programme is uniquely designed and positioned to offer professional and expert support to small and medium enterprises, as well as start-ups in the travel, tourism and hospitality industry.

Who should join?
Our AM programme is restricted to Small and Medium tourism, travel and hospitality enterprises as well as destinations, facilities, service providers and related organizations with not more than 20 staff, as well as non-profit organizations, social enterprises and students.

Why join?


Gain access to the following:


  • Market Access to Digital & Social Media Marketing
  • Access Traditional Tourism Marketing
  • Brand Management & Brand Communications
  • Capacity building, Skills Development, Coaching & Mentorship
  • Product Development & Destination Marketing
  • Research & Knowledge Management
  • Digital transformation & Innovation
  • Career Guidance & Development For Start-Up & Youth

Free and “Pay & Play”

Free Benefits

  • Benefit from free online listing and profiling on membership platform.
  • Annual Tourism marketing & networking workshop.
  • Profiling in members in e-newsletter and social media platforms.

Student Outreach Program

  • Career Guidance.
  • Mentorship & Internship Facilitation.
  • Africa Youth in Tourism Innovation Summit.
  • Africa Youth in Tourism Challenge.


“Pay & Play” Service Offering

Members pay for client specific customized services at discounted rates based on needs, requirements and scope of work. These include but not limited to:

  • Business Advisory
  • Feasibility Studies
  • Investment Facilitation
  • Brand Management & Communications
  • Website Development, Digital & Social Marketing
  • Annual MICE & other Masterclasses
  • Market Access (targeted travel fairs), roadshows & public relations
  • Bespoke & individual Business Solutions
  • Coaching and leadership development


What is the cost?