AboutWho We Are?
Africa Tourism Partners (ATP) is a Pan-African tourism development and strategic destination marketing advisory firm that is a UNWTO Distinction Award winner.
Who We Are?
Africa Tourism Partners (ATP) is a leading Pan-African tourism development and strategic destination marketing advisory firm that is a UN Tourism Distinction Award winner.
We specialise in strategy formulation, master planning and strategic marketing development in the travel, tourism, hospitality, aviation and MICE sub-industries. The firm leverages the expertise it has established, global strategic partners and global networks to execute impactful and uniquely designed programs with measurable outcomes.
Based in Johannesburg, South Africa, Africa Tourism Partners (ATP) has country offices namely in East & Central Africa and Ghana. Our key partners are in Angola, Botswana, Ghana, Nigeria, Rwanda, Singapore, Scotland, Tanzania, USA and Zimbabwe. With the demonstrated expertise of our leadership team, experienced global partners, representatives, and networks we execute uniquely designed solutions with impactful results for all our clients.
VISION
To work with our global partners to facilitate value-partnerships within Africa’s tourism sector to enhance the impact of tourism in African economies.
MISSION
We continually strive to accelerate collaboration, innovation, and Thought Leadership for sustained growth in intra-Africa travel and tour- ism development across Africa.
Why Choose Us
With over 80 years combined of our directors and extensive network across Africa and the rest of the world, ATP is uniquely positioned to understand and meet the needs of all our clients. Our areas of work include but not limited to:
- Tourism and Hospitality Investment Facilitation, Promotion and Transaction Advisory
- Tourism and Hospitality Research, Tourism Strategy Formulation, Master Planning and Project Management
- Destination Marketing Strategy Formulation and Implementation
- MICE (Meetings, Incentives, Conferences and Exhibitions/Events) Strategy Development, Capacity building, Skills Development and Training
- Designing, Creating and Staging of Signature Business Events & Exhibitions and Project Management
- Market Access Development and Market Representation
- Tourism, Creative and Cultural Industries Entrepreneurship and Advisory Services
Spark innovation, drive growth, and elevate expertise with our events
Join ATP's impactful events and contribute to a thriving African tourism landscape.
- The Africa Youth in Tourism Innovation Summit & Challenge empowers young minds with knowledge and fosters the next generation of tourism leaders.
- The Africa Tourism Leadership Forum unites key players to drive intra-African tourism growth and elevate "Destination Africa."
- The Africa Business Tourism and MICE Masterclass is a premier training program for the meetings industry that allows you to gain valuable insights and skills.
6 Reasons Why You Should Work With Us
Unparalleled
Expertise
We are a team of professionals with over 80 years of combined industry experience and key competencies at the highest level.
Africa & Global
Insights
We have in-depth understanding and knowledge of Africa and the global travel, tourism, hospitality and investment facilitation.
Tailor-Made
Solutions
We provide unique and bespoke solutions to meet all our clients’ needs.
Global Network & Resources
We have global trade and investment connections, strategic partners and networks to deliver measurable and tangible results.
Commitment to Impact
We provide all necessary operational resources to drive impactful and measurable results.
Scalability & Flexibility
No budget is too small or too big for us to deliver results.
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