ForumAfrica Tourism Leadership Forum & Awards
This Pan-African dialogue platform brings together key stakeholders of Africa’s travel, tourism, hospitality and aviation sectors to network, share insights, and devise strategies for intra-Africa travel and tourism growth across the continent, whilst enhancing the brand equity of “Destination Africa’’.
About Africa Tourism Leadership Forum & Awards
It is also the only Forum of its kind in Africa that highlights tourism as a major economic pillar to diversify African economies. The Forum is convened by Africa Tourism Partners and BDO South Africa.
Empowered Women
Participating Countries
The Benefits
Intra-Africa Travel: Building Bridges
The pandemic emphasized the importance of intra-Africa travel. Learn how public-private collaboration can unlock bottlenecks, create market access, promote ease of travel, and improve connectivity. Collaboration can be bolstered to create market access, promote ease of travel and improve connectivity.
Embracing Digital Transformation
Travel has changed. We focus on digitalisation and technological innovations Insights. Discover how to leverage efficiencies and new technologies like touchless innovations and accelerated digitalization to meet evolving traveler demands. Explore solutions to bridge the gap in Africa's travel tech and digitalization resources.
Investing in a Sustainable Future
Sustainability is key to attracting future investment. Learn about the African tourism investment landscape, sources, and opportunities. Discover how governments can prioritize infrastructure, technology, and workforce support to attract sustainable tourism investments for long-term success.
Investing in a Sustainable Future
Discover how to invest in African tourism's future through infrastructure, technology, and workforce support. Learn key measures to attract and retain sustainable tourism investment.
Unlocking Intra-African
Travel
Connect with key stakeholders, partners, buyers, and sellers. Accelerate tourism recovery through valuable business-to-business engagements and networking opportunities.
Re-investing with Purpose
Travel is returning, but with a focus on sustainability and inclusivity. Discover how to re-invest with purpose and become part of the movement redefining intra-African and global travel for a changing world.
Learning and Leading Through Action
Drive positive change in the industry through practical action. Learn from and inspire others through collaborative learning and leadership initiatives.
Education &
Training
Invest in the future workforce. The Forum focuses on strengthening the quality of travel and tourism education through capacity building, skills development, and mentorship programs for all.
Leadership
Development
Empower the next generation of leaders. Gain access to mentorship, coaching, and thought leadership development opportunities to shape the future of tourism.
The Host Countries Since Inception
2018 - Accra
Ghana
2019 - Durban
South Africa
2020 - Kigali
Rwanda
2021 - Kigali
Rwanda
2022 - Gaborone
Botswana
2023 - Gaborone
Botswana
2024 - Gaborone
Botswana
Shaping the Future of African Tourism
The Africa Tourism Leadership Forum is a premier event designed to propel African tourism forward. Gain cutting-edge insights into the latest industry trends and discover innovative initiatives driving growth in local communities. The forum fosters knowledge sharing through destination showcases, product launches, and brand activations, all while inspiring you with best practices and strategies from fellow industry leaders.
For those passionate about sustainability, the forum offers dedicated sessions on advocacy and training, equipping you with the tools to ensure a thriving tourism industry in harmony with the environment and local cultures. Furthermore, explore methods for the conservation and preservation of arts, culture, and heritage – the very essence of Africa's unique tourism offerings.
The Africa Tourism Leadership Forum isn't just about knowledge; it's a platform for powerful connections. Network with key industry figures, ministers, and policymakers, and participate in business-to-business matchmaking and private meetings. Leverage our multi-level marketing platforms and portals to raise your professional profile and propel your company to new heights. Don't miss this opportunity to shape the future of African tourism – register today!
Professionals That We Have Hosted
Government Officials
Industry Leaders
Experts and Academics
Tourism Professionals
Award Categories
Leading in Progressive Policies’ Award
A country, head of state, minister or government organization/team who has shown progressive and excellence in policy-making for sustainable tourism growth and development in their destination.
Outstanding Africa Tourism Media & Marketing Award
The most influential media and/or marketing contribution to changing the image of Africa.
Outstanding Tourism Transportation Award
Tourism transport organization providing the highest quality standard of service to travelers and has sustainability environmental credentials. This includes the most reliable and efficient transportation companies serving all destination in Africa including remote tourism destinations in Africa.
Most Innovative Business Tourism Destination Award
Most Innovative and Sustainable Business Tourism and MICE Destination in Africa based on destination rating, number of classified hotels, value for money, value chain development, number of visitors vs socio-economic benefits to the destination and/or green credentials.
Outstanding Accommodation Facility / Group Award
Accommodation facility with best world class facilities, quality standards, service excellence provided to guests and sustainable practices (i.e. green credentials, decent employment practices, staff development opportunities) in Africa. Small operations are highly encouraged to participate.
Championing Sustainability Award
Destination, business, third sector organization or policy that has made an outstanding contribution to conservation/ environmental protection and community development.
Outstanding Entrepreneurship Award
An entrepreneur (or a small group of entrepreneurs) who has shown excellence in entrepreneurship in Africa’s travel, tourism, hospitality and/or aviation industry.
Women in Leadership Award
The most inspiring and influential leading woman who has and continue to make and outstanding contribution to changing the course of tourism development in Africa.
Destination Africa - Lifetime Award
This will be offered to an individual who has made exceptional lifetime contribution in creating positive change in relation to “Destination Africa” beyond the African continent.
Criteria For Entry
Clients & Partners
