BUSINESSAfrica Business Tourism & MICE Masterclass
The ultimate goal of the Masterclass is to optimize on the opportunities that the 21st century leisure and business tourism presents at national, continental and global levels. This, however, requires, a new holistic and integrated capacity building approach, hence the need for this kind of Masterclass.
The Faculty and Curriculum
Our diverse and comprehensive Masterclass curriculum will be presented by a faculty comprising some of the world’s most experienced leaders and experts in the MICE industry. It will particularly be valuable as there is no such integrated professional development programme being offered in Africa.
Faculty Members
Exclusive Content
The Benefits
This professional development programme will provide a holistic view of the opportunities for the Africa MICE industry. It will focus on among others, current issues, trends and key standards, while providing a tangible approach in addressing current and future challenges. It will equip delegates with a clear picture of what Africa MICE Tourism Industry is (and is not) as well as all the essential practical knowledge and skills delegates need to be successful in their new business role.
Leveraging Existing MICE Opportunities
To leverage the existing MICE tourism opportunities to bid for mega and hall mark events utilizing existing marketing channels.
Developing Strategic
Expertise
To up-skill themselves in how to formulate short to long-term strategies to radically focus business tourism destination marketing.
Enhancing Professional
Impact
To improve their skills set and competencies (public and private tour- ism professionals) to be more impactful and effective.
MICE Sector Knowledge and Collaboration
To ensure adequate knowledge on the MICE sector, components, but in particular how destination partners can work in unison to ensure success.
Public-Private Sector Collaboration
Strategies for Generating MICE Tourism Business, Increasing Arrivals, and Securing Government Support.
MICE Growth Strategy Development
To guide the formulation of a new age MICE growth strategies for organisations, convention bureaux and destinations.
Who Attends?
- Executive levels (decision making) and senior management of MICE tourism related organisations and companies both in private and public sector.
- Newly appointed senior managers, political leaders/senior officials in tourism sector.
- People in decision making positions or influence the decision making related of tourism strategies, programme and budgets
- Event Managers, Exhibition Directors.
- Representatives from Convention Centres and Meeting Venues, Hoteliers, Convention and Visitor Bureau representatives,
- Corporate and Association Meeting Planners, Caterers, Transport service providers, General Services Contractors
- SMMEs in tourism travel and hospitality industry & owners of guest houses & lodges.
Clients & Partners
