Africa Business Tourism & MICE Masterclass

Why should people attend?

• To benefit from this professional development and refresher programme that encapsulates diverse curriculum.
• To upskill and build capacity across the Business Tourism and MICE sub-sector and entire ecosystem across Africa.
• To gain knowledge from the program designed and delivered in a way that contributes to MICE Product Development, Industry Sustainability, Entrepreneurship Development, Private Enterprises Diversification and Knowledge Economy Creation for their destinations.
• To learn from experts, share the best practices, keep up to date with the latest developments and enhance professional skills.